Finding a Job Online
Online Obstacles: It takes more to land a new job than the Internet
By Joshua Partlow — © 2003, The Washington Post
KEVIN ELWELL took a job three years ago hoping the Internet would be a source of riches, but his job with Emergent Information Technologies Inc. disappeared along with the tech boom.
Now, after 14 months of unemployment, the Internet is giving him only headaches.
Elwell, 46, has spent more than a year peppering roughly 500 company Web sites with his resume, with little more to show for it than an inbox of automated responses.
“My general experience with the Internet is that the larger the company, the less likely you are to get a real response,” said Elwell, who has a bachelor’s degree in mechanical engineering and a master’s in business. “With these gargantuan companies, it’s virtually impossible to get through their gauntlet,” he said.
For the modern-day job hunter, the Internet can be invaluable for locating job leads and submitting resumes with minimal effort. But its seductive ease has its drawbacks. Searching for work on corporate Web sites can often be intimidating and impersonal. Many times, resumes disappear into the void.
To study the experiences of people like Elwell, Mark Mehler and Gerry Crispin, who run CareerXroads, a recruiting and consulting firm based in Kendall Park, N.J., created fictional candidate Vinnie Boombotz and sent his application for an accounting job to Fortune 500 company Web sites.
Vinnie’s resume wasn’t meant to impress. It was meant to test whether applicants were being treated like individuals. Hailing from Lotsamoola, N.J., and trained as a CPA (chief protection associate), he “eliminated turnover and competition” at Bad-a-Bing Corp. If Vinnie couldn’t get noticed, who could?
When an electronic resume enters a large corporate Web site, it is generally assigned a code, scanned for content and added to the company database. Applicant-tracking software may automatically send updates about job openings to resumes that match particular keywords. The software is not designed to weed out hoax resumes like Vinnie’s, but to narrow the list of applicants for particular jobs. All resumes stay in the database, where they generally remain active and can be searched for up to two years until they are archived, according to John Dooney, consultant to the Society of Human Resource Management.
Easy application processes lead to massive response. One position recently posted on Starbucks’ Web site drew more than 1,400 applications, a spokesman said. J.P. Morgan Chase & Co. said it added 500,000 people to its resume database in the past 18 months.
Vinnie Boombotz received automated e-mail responses from more than 250 companies confirming the submission. About two dozen firms told Vinnie he didn’t get the job, which Crispin and Mehler see as a positive, because it suggests recruiters read the resume and because most companies never gave Vinnie a final answer. More than 20 companies encouraged Vinnie to apply to other jobs at a later date. For example, Starbucks sent Vinnie a link to a position as an international accounting manager.
“What’s interesting about the study is that, it seems, humans are not reading the initial resume. Machines are spitting back mechanical responses. The companies are not giving much thought to how they are treating job-seekers,” Mehler said. Crispin added that the often terse tone of the automated responses can be irritating to applicants. “‘Do not bother to call us, do not bother to e-mail back, we will never be in touch unless we hire you.’ That is the message,” he said.
Lara Wyss, a spokeswoman for Starbucks, said online recruiting is vital for handling the high volume of submissions. She said she didn’t know why Vinnie was sent further job postings, but she said the system can automatically send updates to all resumes with similar profiles, such as an accounting background. “Once a resume gets to the next level, in-person contact is made by a Starbucks recruiter,” Wyss said.
The Internet clearly facilitates recruiting. A survey by SHRM of 281 corporate recruiters found 69 percent of the respondents said the Internet broadened their recruiting market and 44 percent said it made recruiting easier.
Large companies that don’t use online recruiting are becoming increasingly rare. CareerXroads found 27 companies among the Fortune 500 that did not post jobs or accept resumes. But, for most applicants, employment remains more than a mouse click away. Ardell Fleeson, who runs networking meetings for TelecomHub Inc. and Women in Technology, both in Northern Virginia, advises members to get on the phone and find contacts.
“Face-to-face interactions get jobs, not Web sites,” Fleeson said. “The work is done by gaining appointments with people who can hire you.” Fleeson recommended making phone calls and sending e-mails to people at several levels of a company.
Dooney also recommended reading job postings carefully and tailoring resumes to include specific language that corresponds. “That’s a strategy that can improve your chances,” he said.
Meanwhile, Elwell has been to several job-hunter networking sessions and got a number of interviews. He said the Internet can be effective for researching companies and finding potential contacts.
“Nowadays I don’t use the shotgun approach I used to use. Now it’s more of a rifle-shot approach, trying to be smarter and more efficient. I’ll customize a cover letter and try to direct it to a person,” he said. “This will break eventually, but hopefully not before I do.”
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PRINCETON, N.J — Workers in the U.S. can expect a 3.7 percent pay raise in 2005 — the second straight year of increased raises for employees after a three-year decline — according to a report on CareerJournal.com, The Wall Street Journal’s executive career site.
Contrary to popular opinion, the period between Thanksgiving and New Year’s is one of the best times to find a job, says Tony Lee, editor in chief of CareerJournal.com, the executive career site from The Wall Street Journal.
ATLANTA — Thad Quarles likes retiring so much he’s done it three times.
The start of a new year is a good time to sit back and evaluate your career and see what, if any, improvements need to be made.
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The Internet is a great technology that can enhance your job search. Unfortunately, most individuals who use the Internet in the job search don’t use it effectively. So if you’re going to join the eHunt, it’s important that you use this resource wisely; otherwise, you’re wasting your time. The following are four of eight tips on making the most of your electronic search for the perfect job:
The Internet has made it extremely easy to look for a wide-range of positions in a variety of locations. Unfortunately, too many people don’t use this tool properly, and finding the right job ends up taking much longer than they had hoped. To make your electronic job hunt more effective we’ve designed this two-part series sharing 8 tips that will help you use the Internet to find the right job for you.