Marketing Yourself to Potential Employers (Part Two of a Two-Part Series)
The real go-getters are able to promote themselves and their abilities with ease. In order to advance your career you must be willing to go out on a limb and talk about your value as an employee with both current and potential employers. And just about everyone you meet is a prospective member of your professional network with the ability to connect you with just the right individual or opportunity. Because of this it’s important that you always be ready to discuss your expertise and skills. Last week we shared 5 of 10 tips in marketing yourself to potential employers. This week we’ll discuss the final five:
6. Have a Unique Selling Proposition
A Unique Selling Proposition, or USP, is what sets you apart from other professionals in your field. You must have some skills, experience, certification, or specialty that will set you apart from other accountants. This is what you must focus on when promoting yourself to others.
7. Network, network, network
You know what they say: “It’s not what you know; it’s who you know.” While that’s not always true, building your professional connections will someday come in handy. When networking effectively you must interact with a lot of people, frequently hand out your business card, join accounting and bookkeeping associations, frequent conferences and workshops, develop mutually-beneficial professional relationships, and stay in touch with strong contacts.
8. Build a support group
Networking will help you build this support group. It’s always good to interact with peers with whom you can advice, commiserate, and share experiences. Whether they be accountants, bankers, or small business owners, it’s nice to have a variety of professionals to whom you can turn for help or a listening ear. It’s also within this small community you might hear of career opportunities and perhaps gain the advantage by having one of them refer you for a position.
9. Develop a mentor relationship with an industry veteran
It’s always nice when an industry veteran has your back. When you develop a mentoring relationship with an experienced accountant, you can access valuable advice and informed wisdom. You could learn from their mistakes as well as their achievements. Not to mention your mentor may be able to tell you which employers to avoid and which to gravitate towards.
10. Develop new skills
As you develop your skills you not only build on your USP (Unique Selling Proposition) but you also expose yourself to a new set of individuals with whom you can network: instructors, classmates, special quests-all will afford you the opportunity to build relationships and promote yourself as a professional.
UAC Can Help You Gain New Skills and Learn Valuable Marketing Strategies
While it’s important to work on advancing your career, it may be time to consider promoting yourself with an improved lifestyle, greater flexibility, and an increased salary. Becoming a contract accountant will enable you to enjoy all three.
The Professional Bookkeeper (PB) Program
Regardless of your expertise, whether you’re a beginner, intermediate, or expert accountant, the Professional Bookkeeper (PB) Program will teach you small business accounting, enabling you to promote your service to a large niche market. You’ll learn everything you need to know to help your clients’ businesses become more profitable. Imagine gaining the reputation as a Profit Expert, granting the Midas touch to every business with which you work. The PB Program will give you the skills to analyze a company’s finances and determine how they can best increase their revenue and become more profitable. Whether you become a contract accountant or not, these skills will enable you to advance your career and build on your Unique Selling Proposition.
The Universal Practice Builder (UPB) Program
Accountants are generally uncomfortable promoting themselves and their services. Wouldn’t it be nice to learn a proven system for marketing your newfound small business accounting skills? This could be used to market your own accounting practice, or the same concepts could be applied to self-promotion in advancing your accounting career. With over 25 years experience, Universal knows how to do that, and we want to teach you! For years we’ve been offering the Universal Practice Builder Workshop, designed to train you how to market your practice in order to experience significant growth and profitability. You had to attend a two-day workshop in order to glean all the amazing information offered. Now, to accommodate students and make this information more convenient we have turned this workshop into a DVD program. Imagine all that you could learn from our experience training thousands of individuals like you!
If you could benefit from increased skills and marketing abilities, order this Power Package and change the course of your career today. Enroll now by either paying in full or financing the package.
