Marketing Yourself to Potential Employers (Part Two of a Two-Part Series)

The real go-getters are able to promote themselves and their abilities with ease. In order to advance your career you must be willing to go out on a limb and talk about your value as an employee with both current and potential employers. And just about everyone you meet is a prospective member of your professional network with the ability to connect you with just the right individual or opportunity. Because of this it’s important that you always be ready to discuss your expertise and skills. Last week we shared 5 of 10 tips in marketing yourself to potential employers. This week we’ll discuss the final five:

6. Have a Unique Selling Proposition

A Unique Selling Proposition, or USP, is what sets you apart from other professionals in your field. You must have some skills, experience, certification, or specialty that will set you apart from other accountants. This is what you must focus on when promoting yourself to others.

7. Network, network, network

You know what they say: “It’s not what you know; it’s who you know.” While that’s not always true, building your professional connections will someday come in handy. When networking effectively you must interact with a lot of people, frequently hand out your business card, join accounting and bookkeeping associations, frequent conferences and workshops, develop mutually-beneficial professional relationships, and stay in touch with strong contacts.

8. Build a support group

Networking will help you build this support group. It’s always good to interact with peers with whom you can advice, commiserate, and share experiences. Whether they be accountants, bankers, or small business owners, it’s nice to have a variety of professionals to whom you can turn for help or a listening ear. It’s also within this small community you might hear of career opportunities and perhaps gain the advantage by having one of them refer you for a position.

9. Develop a mentor relationship with an industry veteran

It’s always nice when an industry veteran has your back. When you develop a mentoring relationship with an experienced accountant, you can access valuable advice and informed wisdom. You could learn from their mistakes as well as their achievements. Not to mention your mentor may be able to tell you which employers to avoid and which to gravitate towards.

10. Develop new skills

As you develop your skills you not only build on your USP (Unique Selling Proposition) but you also expose yourself to a new set of individuals with whom you can network: instructors, classmates, special quests-all will afford you the opportunity to build relationships and promote yourself as a professional.

UAC Can Help You Gain New Skills and Learn Valuable Marketing StrategiesWhile it’s important to work on advancing your career, it may be time to consider promoting yourself with an improved lifestyle, greater flexibility, and an increased salary. Becoming a contract accountant will enable you to enjoy all three.

The Professional Bookkeeper (PB) Program Regardless of your expertise, whether you’re a beginner, intermediate, or expert accountant, the Professional Bookkeeper (PB) Program will teach you small business accounting, enabling you to promote your service to a large niche market. You’ll learn everything you need to know to help your clients’ businesses become more profitable. Imagine gaining the reputation as a Profit Expert, granting the Midas touch to every business with which you work. The PB Program will give you the skills to analyze a company’s finances and determine how they can best increase their revenue and become more profitable. Whether you become a contract accountant or not, these skills will enable you to advance your career and build on your Unique Selling Proposition.

The Universal Practice Builder (UPB) ProgramAccountants are generally uncomfortable promoting themselves and their services. Wouldn’t it be nice to learn a proven system for marketing your newfound small business accounting skills? This could be used to market your own accounting practice, or the same concepts could be applied to self-promotion in advancing your accounting career. With over 25 years experience, Universal knows how to do that, and we want to teach you! For years we’ve been offering the Universal Practice Builder Workshop, designed to train you how to market your practice in order to experience significant growth and profitability. You had to attend a two-day workshop in order to glean all the amazing information offered. Now, to accommodate students and make this information more convenient we have turned this workshop into a DVD program. Imagine all that you could learn from our experience training thousands of individuals like you!

If you could benefit from increased skills and marketing abilities, order this Power Package and change the course of your career today. Enroll now by either paying in full or financing the package.

A Ready-Made Business Opportunity

If a window of opportunity appears, don’t pull down the shade. – Tom PetersSmall opportunities are often the beginning of great enterprises. – DemosthenesThe pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty. – Winston Churchill

Imagine owning and operating your own accounting practice. Doing so would enable you to be your own boss, enjoy a flexible work schedule, determine how much you will work, determine how much you will make, and enjoy a fulfilling career helping small businesses succeed. Do any of these things appeal to you? If so, it’s time you take advantage of an amazing opportunity to get started-today!The three main business functions are accounting, marketing and production. In order for a business to operate successfully these three functions must coordinate their efforts. An accounting practice produces accounting services, so production and accounting are closely intertwined. You use accounting information to diagnose a business’s vitality and inform business decisions while you “produce” accounting services for your clients. And unless you market these services effectively the business will fail. The best business opportunity will provide you with the chance to hone these key business functions: accounting and marketing. Once you these two areas are covered you practically have a ready-made business.

Accounting

If you’re reading this article you probably already have some experience with accounting. Perhaps you work in the accounting industry full or part-time. Or perhaps you’ve always wanted to work in the accounting industry. Regardless of what you currently do, you can start your own accounting practice. The key is in finding a niche market in need of your valuable services.Small businesses are in great need of accountants who understand their specific needs and know how to help them make their businesses more profitable. Traditional accounting training doesn’t prepare graduates to work with this niche market and their unique needs. That’s what makes the Professional Bookkeeper Program matchless.

UAC’s Professional Bookkeeper Program

At Universal Accounting, we understand the needs of the small business like nobody else. We’ve helped people like you advance their careers in small business accounting for over 25 years. The Professional Bookkeeper Program is designed specifically to address the needs of small businesses, and Universal Accounting Center’s small business accounting course is the most complete of anything else offered today. And depending on your schedule and situation, it will only take you 60 hours to complete. Imagine earning a professional designation in less than one month!

Marketing

Unless your target market knows about your unique skills, they will not retain your services. Part of your job as a contract accountant is to promote these unique skills effectively. The Universal Practice Builder Program is designed to help you master your business’s marketing function.

UAC’s Universal Practice Builder Program

This program is a turn-key marketing solution which will enable you to grow your business with our proven system. You could work for years on a marketing plan, hitting and missing, only to find your business growing at a snail’s pace. Imagine learning 12 plus marketing strategies proven to reach your niche market. That includes helping you secure 15-25 qualified leads per month and earn $30,000 more in annualized billings in just one year! The Universal Practice Builder Program is designed to teach you the art and science of getting clients. Top your Professional Bookkeeper designation off with this guaranteed program that will help you coordinate those two key functions: accounting and marketing. With these two programs under your belt, business success is much closer than you can imagine.

Life is too short to wait for success to fall into your lap. You must chase it! This package deal is an opportunity in work clothes. You’ll have to dedicate your time and energy to mastering the concepts contained in these two priceless programs, but we can promise you that it will pay off. Order today and turn this grand opportunity into an even grander enterprise.

What Motivates Entrepreneurs to Start Their Own Businesses?

Have you ever considered starting your own accounting practice? What’s keeping you from taking the plunge? There are countless things motivating entrepreneurs to start their own businesses; and not all motivators are created equal. What would motivate you to take your mark, and startup?Purdue University conducted a survey between 2004 and 2006 in which they questioned 101 Indiana entrepreneurs to see what motivated them to start their own businesses. They found that those making more than $100,000 a year were less likely to start their own businesses than those in the $50,000 to 75,000 range. They also discovered that those who had developed a business plan were more likely to move forward than those who had not. Included in these business plans were industry analysis, marketing goals and pricing structure. Maria Marshall, a Purdue agricultural economist and the study’s lead researcher, said, “Learning more about the industry you’re going into goes hand-in-hand with writing a business plan. People sometimes tend to overlook business plans, but I think they are very important.”Aside from creating a business plan, there are other things inspiring entrepreneurs to start their own businesses. Here are just a few:

Make more money.

In Entrepreneur.com, Tamara Monosoff interviewed renowned entrepreneurs and asked what motivated them to start their own businesses. Rachel Ashwell, founder of Shabby Chic, explained that she was driven to it out of necessity. Separated with young children, Ashwell decided to start her own business selling refinished furniture pieces. It wasn’t long before her unique style became popular. Shabby Chic has grown to include a line of slipcovers, bedding, home accessories, and even books.

Be your own boss.

An informal survey run by Yahoo questioned small business owners and found that 24.3% started their own businesses in order to answer to themselves rather than someone else. These individuals are tired of watching others make all the important decisions and desire the opportunity to take a business by the horns.

Test a brilliant idea.

Some entrepreneurs have what they consider to be a brilliant idea that just needs development, financial backing and exposure. They believe that once this idea gets off the ground it will attract countless buyers. Monosoff found that Tomima Edmark was just one of those entrepreneurs. She had hit the glass ceiling in the corporate world and felt her idea for a hair accessory was brilliant and worth pursuing. After earning the funds to launch her new business, TopsyTail, she went on to make $100 million in sales.

Make a difference.

Some entrepreneurs aren’t so much interested in their potential earnings as they are making a difference. Julie Clark, founder of Baby Einstein, wasn’t interested in making a load of cash or even starting her own business. She was most interested in creating educational videos for her babies because she felt there was nothing else available on the market. Years later she sold Baby Einstein to Disney for $50 million dollars and used her earnings to launch yet another business. Maxine Clark, founder of Build-A-Bear Workshop felt the same way. Successful in the corporate world and living comfortably, Clark didn’t start her company to make millions; she did it because she wanted to have a positive impact on the lives of countless children. Fortunately for her she accomplished both.

Enjoy greater flexibility.

In the Yahoo survey mentioned earlier, 21.4% of small business owners said they were interested in enjoying a more flexible work schedule and quality time with their family. When you start your own business not only do you become your own boss but you’re able to enjoy a more flexible work schedule designed by you!So what motivates you? Could more information help? If you believed that starting your own business was achievable, profitable, and easy, would you do it? UAC’s video, Start Today and Have Your Own Bookkeeping Service, will show you that growing your own accounting practice is all three of those things: achievable, profitable, and easy. For less than $10 you can discover that, regardless of what’s motivating you, starting your own bookkeeping service is definitely within your reach. Order now!ResourcesMonosoff, Tamara. “What Inspires People to Startup?” 22 August 2007. Entrepreneur.com 9 June 2008. http://www.entrepreneur.com/startingabusiness/inventing/inventionscolumnisttamaramonosoff/article183286.html“Small Business Owners Reveal What Motivates Them.” Yahoo! Small Business 9 June 2008 http://smallbusiness.yahoo.com/r-article-a-80400-m-1-sc-12-small_business_owners_reveal_what_motivates_them-i“Survey Looks at What Motivates Entrepreneurs.” 28 March 2007. Inside Indiana Business 9 June 2008. http://www.insideindianabusiness.com/newsitem.asp?ID=22501#middle

Work Life Balance

Baby boomers still struggle to balance work and family

By Eileen Alt Powell — AP Business WriterNEW YORK (AP) — Some baby boomers, who have struggled for years to try to balance work loads and family responsibilities, are advocating a new solution: working less.Americans traditionally have sought to get better organized by buying day planners and personal digital assistants, or by hiring time management consultants. But there’s a boomer-led movement now toward cutting work hours — even if it means collecting a reduced salary — to free more time for family, friends and volunteer activities.John de Graaf, 57, a Seattle freelance television producer and writer, is among the organizers of Take Back Your Time day on Friday. He calls it “a national conscious-raising event” that will include teach-ins and other events around the country to discuss ways to balance work and life. (Events are posted at www.timeday.org.)”The date comes nine weeks before the end of the year, and that symbolizes the fact that we Americans now work an average of nine full weeks more each year than do our peers in Western Europe.”Americans may be richer, de Graaf acknowledges, “but they’re overworked, overscheduled and overwhelmed — in short, just stressed out.”There are some baby boomers who have made big changes in their lives to try to create more balance.Don Silver, 54, gave up his law practice in Los Angeles four years ago to become an author and freelance financial writer.He and his wife, Susan, a 52-year-old management consultant, now work from home so they can concentrate on projects they enjoy, set their own hours and home-school their son Charlie.”I thought we would take a big hit in income, but I was willing to take that chance,” Silver said. “It may have been that I lucked out, getting dot-com work in 1999 and 2000 when I was starting out. Now I’m able to work in many venues — online, hard copy, creating computer manuals, ‘evergreen’ content for financial sites.”After writing seven personal finance books, he recent wrote his first fiction book, “Cookin’ the Book$.”Silver says that even people who work at home can get overwhelmed by it “unless you put up barriers.”He encourages others to try to understand that life is about choices. In “The Generation Y Money Book,” for example, “I tried to make it clear that you’re trading your life energy for money. … So it’s important, regardless of your age, to ask basic questions: ‘Are you killing yourself doing this?’ “Are you enjoying this?’ ‘What’s the trade-off?”‘For Diane Wood, 52, getting more time to spend with her teenage daughters meant cutting her work hours and earning less.She moved earlier this year from a management position at a national environmental group that required long hours and a lot of travel to her current job as executive director of the Center for a New American Dream in Takoma Park, Md.The center operates Monday through Thursday and pays its employees for a 32-hour work week. They may earn less, but they have Fridays off for walks in the woods or baking cookies with their children, Wood said.”I made a conscious decision for a balanced life,” Wood said.Others apparently are interested in the same thing. Traffic doubled this summer at the center’s Web site at www.newdream.org, which offers tips on lowering consumption and finding nonmaterial joys in life, Wood said.”I think more and more people are stressed, especially boomers,” she said. “I worry that they’re so stressed they’re not pausing at all — and you have to pause if you want to redefine who you want to be.”Elizabeth Rhodes, 55, stopped practicing law in 1995 and became a librarian at the University of Baltimore law library. The move has reduced stress in her life and given her more time to read and write poetry, she said.”I’m convinced that what I’ve done is to arrange my life to be as pleasant as I can make it,” she said. “I have a congenial work environment, I’m working more things into my job that I like and I’m working at a place where, if I want to take a class, say in writing poetry, I just have to walk across the street.”She also takes advantage of the library’s generous vacation policy, she said, “compared to practicing law, where there was hardly ever a down day, it’s incredible.”Still, she said, the effort to get more balance in her life was an ongoing process.”It’s always a conscious decision,” she said. “It’s about focusing.”Benjamin Hunnicutt, a professor of leisure studies at the University of Iowa in Iowa City, agrees that many Americans are “time hungry.” But he’s not convinced most people will change their habits anytime soon.”Work is the central value of our culture, and that’s especially true for boomers,” Hunnicutt said. “Work has become something like a modern religion, a way we establish our identity and find meaning and purpose.”And while some countries, including France and Germany, have chosen to work less and play more, “Americans have chosen luxuries rather than leisure.”Still Hunnicutt supports Take Back Your Time day activities “if only to raise the notion that there are trade-offs.”

Your Marketing Plan

Get A Marketing Plan For Yourself

We’ve All Heard of Marketing Goals and Objectives For Business… But One For Me? Just about everyone who has had any experience in business has been a part of a meeting or meetings that discuss and detail the marketing efforts of a company and how they are going to go about gaining business – feet in the door, accounts in the bank, or whatever colliquialism you want to use for it. As an accounting professional you have an important role in the analytics and the gauging of the efforts effectiveness verses the expense of implementing the marketing plan.

So why not apply this to your own career? Do you have a professional marketing plan? Having a marketing plan for your career can do two main things for you; 1) When you are writing down your Career Marketing Plan you will be able to set your milestones for accomplishments as well as promotions, pay increases, and training. 2) Clarity of your wants and desires for your career will bec a boost in what you do daily and will allow you to better identify once you do or do not attain that goal.

The following is what you could use to develop your own professional marketing plan:

- First you need to determine what you hope to accomplish through your career marketing efforts. It’s important to be as specific as possible because once you state your goals you can use them later as a measure of your success. The focus of your career actions will become more clear, and your everyday activities that you undertake will then have a purpose.

- Once you have created the road map you wish to follow with your career marketing plan, you need to create your “game plan” on how you are going to get from milestone to milestone. When you do this you will often find that there are things that you may have not considered before but are essential to achieving your ultimate goal.

- Clarify each career marketing objective, that’s a key concern in writing your goals and objectives: are they measurable, meaning, can you determine later whether or not you’ve achieved them? For example, saying you want to be more successful is not necessarily something you can measure later on. But saying you want to be managing 5 employees by a certain time is. And be realistic. Setting unrealistic goals will only discourage you as you move forward. This may require you to do more research; what are some realistic expectations for growth in a career such as yours?

Measuring the CompetitionThis will also require a little research on your competitors. No we aren’t suggesting that you should treat everyone else as “enemy combatants” ready to push the nuke button at any time. Rather when you see the qualifications that it takes to be in the positions you imagine for yourself and what others may have, it will give you a better understanding the education and training you would need to gather for yourself to be able to attain similar feats. This is also a good exercise to see what others in your industry with your same skill sets are receiving as a wage, and how you could be above the curve or under it when it comes to your pay. Additionally, this can help determine how you can set yourself apart from the others that are in your profession. With unique training, or experience, or know-how you will be able to find your career niche that could make all the difference. All this will give you the competitive advantage in your career marketing efforts.Reverse Engineer Your Career GoalsAgain, be specific. Your marketing plan and your game plan to achieve what you develop for your career path are essential to that person you see yourself being, the responsibilities you see yourself having, and the life you see yourself living in the future. All be accomplished with a well-developed career marketing plan. A strategy that has been used quite often is reverse engineering. When you apply it to your career, you can look at the answer you would like to get, the destination you would like to find yourself in and reverse engineer on how to get to that place from where you are now standing. By doing so you can better plan how you can accomplish what you hope to. With this in place you can better project your future actions and career moves and possibly better estimate the road your career needs to travel to attain what you have imagined for yourself.UAC Can Help You Develop a Career Marketing PlanUniversal Accounting Center understands that the best of careers start with the right type of training. The Start Today DVD is designed to help those of us who are career marketing-challenged. For just $9.95 you can learn how you can take the proverbial bull by the horns and get your career into high gear. You’re less than $10.00 away from learning which strategies are best for those pursuing a career and business in Accounting and Bookkeeping. Order today!

Winning Colleague Support in Your New Job

There are various reasons why employers hire new employees. Regardless of the reason, many new employees are charged with the responsibility of making the changes necessary to increase the company’s profitability and success. If you’ve recently been hired as a bookkeeper or accountant, you may find yourself in that tricky predicament, one that can make it difficult to accomplish your objectives without first winning colleague support. So how do you move forward and fulfill your job description without stepping on too many toes? Here are six simple steps.

1. Research your new employerFirst it’s important to know more about the company and the position you’re walking into. Often you can ask your new employer a few key questions before you start. Is the company currently experiencing success? Are they unsuccessful and looking for ways to change that? What was your predecessor’s temperament and approach? Was it appreciated? How much change is your supervisor expecting you to initiate? How does the staff respond to change? Are your colleagues sophomore or senior employees? The more you know before entering the situation, the better prepared you’ll be to succeed.2. Determine which colleagues are resistorsPerhaps your supervisor will let you know which coworkers will demonstrate resistance at your proposed changes. If not, you should take some time to determine which, if any, colleagues may prove problematic. Study their demeanor and determine how you might win their support (see below) or at least deter them from causing too many waves.3. Consider your deliveryThe last thing your new colleagues want is a long diatribe on how bad the company was before you arrived and how your arrival marks glorious changes. In her article “How to Earn Support from New Colleagues,” Joan Lublin discusses the importance of dealing with colleagues diplomatically. She quotes Ben Dattner, a New York psychologist, who cautions new employees against being the cocky and bossy newbie. He says, “They push too hard, too fast and do it in a non-diplomatic way.” You need to sit back and get a feel for office dynamics and politics.4. Find an influential mentorYou can gain support and receive helpful advice from an influential mentor. Find someone within the company who can help you acclimate to your new work environment. This individual should be a knowledgeable employee who is respected by coworkers.5. Win over coworkersOnce you’ve determined who the resistors are you can start winning them over. Some just need to be involved in order to feel invested in your planned changes and provide their support. You may need to communicate regularly with others while others still may need evidence that the boss has requested you make these changes.6. Renew your boss’s supportDepending on how things progress, you may request that your boss publicly renew his support of your plans. This may calm the naysayers and remind your colleagues of the company’s intentions to support you in your endeavors.

It is possible to win colleague support in a new work environment. Avoid being pushy or arrogant about your new position; take the time to study your colleagues and your responsibilities before proposing any changes. And as you involve your coworkers you may be surprised at just how quickly you become one of the gang.ReferencesLublin, Joann. “How to Earn Support from New Colleagues.” CareerJournal.com.

Job Flexibility and Working Moms

Given Job Flexibility, Working Moms Deliver

By Carol Kleiman — Chicago TribuneDonald Murray states firmly that “working mothers are among the most effective workers.”And when Murray talks, people listen. He’s the highly successful chairman and chief executive officer of Resources Global Professionals Inc., a professional services firm based in Costa Mesa, Calif.Murray founded the firm in 1996 and took it public in 2000. Annual revenues are approaching $500 million and today the company has 65 offices worldwide and some 3,000 employees. Fifty percent of its associates who work with clients are women.What’s more, four out of five of the company’s regional directors are women with children.”Working mothers are our competitive edge,” said Murray, who has a bachelor’s of science degree in business administration and accounting and a master’s degree in business taxation.”Working mothers, in my opinion, provide much higher results with flexible hours than average guys do who could be there 60 hours a week.”The CEO says he has observed “that no one can juggle things or multitask like a professional woman with children. But many employers don’t acknowledge that.”It was in 1976, when Murray was hired by a large accounting firm, that he saw the potential – and problems – faced by working mothers.”Half of the people hired at the same time as I was were women,” he said. “But by the time I became partner, none of the women were still there. You know when that happens that something needs to be fixed.”In the early 1990s, when he became manager of 200 people at the firm, Murray observed that there were real barriers erected to the success and advancement of employed mothers.”I saw that the company focus was on how many hours the women worked, on their input — and not on what they actually accomplished,” he said. And that is why, in his company, Murray added, “we don’t monitor hours, we monitor results.”The CEO further shows his support for women in his role as a volunteer for Human Options, an organization that assists women who are victims of domestic violence. Since 1997, Murray has offered an internship program to provide training to women recommended by the agency.It’s Murray’s belief that working mothers need flexibility to realize their potential: With it, nothing can stop them.”Our company speaks for itself,” said Murray, who says he looks for quality when hiring — and often finds it among working mothers. “Our biggest region, the Northeast, is run by a woman with three children; the Midwest, by a woman with two children, and the West Coast, a woman with three children.”Murray says he tries to attract outstanding people, regardless of gender. “And a lot of outstanding people with children happen to be professional women with children who have felt that they were not given an equal opportunity to be successful because of their family responsibilities.”And they run the place,” he said.Moe Grzelakowski is a successful businesswoman, mother of two and author of “Mother Leads Best: 50 Women Who Are Changing the Way Organizations Define Leadership” (Dearborn Trade, $22). In her book, Grzelakowski asserts that “motherhood has a positive impact on women’s ability to lead.”And here’s why; “Motherhood has helped women executives change from good leaders into great ones,” the author says.”Children transform ultrahigh-achieving women, leavening their highly focused, intensely driven, tough-minded traits with character and compassion. . . . (They) become softer, yet stronger; more confident, yet more humble; more directed, yet more tolerant. All in all, children not only give them a greater capacity to lead, but they stimulate a greater capacity to love.”Leadership, coupled with love, is very powerful.”

Is Your Career In a Rut? How to Get Moving Again

Without constant forward motion, careers stagnate. We find it easy to do what we have always done, and get what we have always gotten. So how does one break out of the rut that they have found their career in?When your employer sees you, is their vision limited by what they have seen you do in the past? You need something to get noticed. It is an established fact that if an employer cannot picture you in a role, they will not put you there either. If you work in Accounting, Bookkeeping, or a related field, the best way to get noticed is with additional training. And the best way to get accelerated training is with the Professional Bookkeeper program. In just 60 hours of video-based teaching that you learn at your pace, you will learn the full Accounting process that will make your boss notice you and picture yourself in internal promotional opportunities as they arise.Maybe even more important is that upon successfully completing the Professional Bookkeeper course, you will be able to add the PB designation to the end of your name. Bearing the PB designation states boldly to potential employers that you have what it takes to do the entire Accounting process from clerk to Full Charge Accountant with emphasis on small to mid-sized business accounting. The PB designation proves that you have the hands-on skills to work in a variety of Accounting tasks and can be called upon to perform a broad range of Accounting and Bookkeeping responsibilities. With the PB designation, you show that you know!Learn How to Accelerate Your Career With the Professional Bookkeeper Program

See Yourself Promoted

By Michael CromQuestion: I graduated from college last year and recently gained a job at a well-respected accounting company. I am a diligent worker and have never had a bad reference from any of my past employers. I do and always have done everything I am assigned to the best of my ability. My problem is, I don’t often take initiative to go beyond my job requirements. It’s not that I don’t want to or can’t, but simply that I don’t think about things until someone else has already done them. I am really happy with the company I work for and would like to have the opportunity to move up in the future. Do you have any suggestions for ways I could ensure a promotion?Answer: Congratulations on realizing that you have some areas that you need help with. It’s great that your previous companies recognized you as a hard-working employee, however if you never push yourself, you’ll never exceed your own potential. Here are some things to look at in order to start climbing your way up the corporate ladder:

• See the bigger picture. Sometimes we get so caught up with the day-to-day tasks that we miss what the larger goal is. It is very easy for e-mail, memos and daily agendas to grow on your desk until you can no longer see what the company’s mission is, much less your own. Evaluate your company’s mission statement every month — even tape it in front of you. This way, you will be reminded every day that these short-term tasks are part of a long-term objective.
• See yourself in that picture. You said you like working for your company, and much of that reason probably has to do with the fact you respect what it does and why and how it does it. Now look at your own strengths and figure out what areas both you and the company could benefit from. Try to stop looking at the company and yourself as separate entities and see what you can contribute to the whole.
• Make others see you. While you said that you rarely see new opportunities before others do, it’s more likely that you just don’t voice your ideas when they appear. Start being more aware of yourself. Jot down that little thought that doesn’t seem like a big deal now. Noting key ideas, observations, or problems often amass to a revolutionary improvement later. Mention these ideas and solutions you came up with to your boss at a meeting, and he’ll definitely jot down good thoughts of you.

The major thing to remember is to just seize the moment. Every moment is a chance to succeed and move forward. Add this to your great work ethic and you’ll be climbing in no time.Michael Crom is executive vice president of Dale Carnegie Training.

Are You Getting the Promotions You Deserve?

If you don’t feel like you get the recognition and promotions you should, ask yourself why others around you get the promotions while you get left behind. When you are just as competent, or more so, than those that rise above you, often the answer is simple. You just don’t get noticed. To get the best promotions where you work, you need to stand out from the crowd. If you work in accounting or bookkeeping, one of the quickest ways to get noticed is by getting additional training. Because the Professional Bookkeeper course is distance learning, you can fit in career accellerating training with the most hectic schedule. You owe it to yourself to learn how to get noticed and get promoted.Learn How the Professional Bookkeeper Program Can Get Your Career In the Fast Lane

Universal Accounting Center

If It’s Accounting, It’s Universal:

Get to Know More About the Company That Will Change Your Career!

Universal Accounting is a company that is making a difference in the lives of their students! For those who are pursuing or looking into the possibilities of pursuing a career path into the Accounting, Bookkeeping and Tax Preparation services, you need to get to know more about what all Universal offers in their comprehensive training programs.

If you prefer onsite classroom study or looking for the benefits received on independent study, we have developed the programs that you will be able to get the one-on-one experience in your own home. The skills we have used over the course of the last 28 years, with the trial and error, the fine-tuning of accounting methods and strategies, and what we and thousands more have experienced running their own practices – we have provided to you the advantage to stay on top of your profession. Our coursework is designed to be exactly what you will be doing when you are servicing the biggest customer base available, the small business owner.

If you are looking for the knowledge, the skills, and the know-how to start or build your accounting or tax practice, or just looking to gain the essential skills to further your career in your place of business, Universal’s Programs are what you are going to need.

Click here to take the Video Tour of Universal and all that we offer to you, the accounting and tax professional to be the best in your field and to have the success in business and in your professional life that you are seeking.Our exclusive short term courses do just that!

Imagine staying on top of the latest in the industry and having access to the experts who can assist you through training? Imagine what you are learning can be applied the very next day at work? Imagine being able to keep the materials, and the reading for continued referencing as you take that path in Accounting, Bookkeeping and Tax Preparation? You don’t have to imagine too hard, because that is one of the many things you receive when you enroll in these specialized programs! Click here to get to know Universal Accounting.

Are You Ready For The Next Step?Be in business for yourself, but not by yourself getting paid what you’re worth! Are you tired of thinking, “Why not me?” You have gotten this far in your search to do what you want to in your chosen career, take the next step. The time is now to be able to get the training and the change you desire in your professional life.

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Turn Job Loss Into Opportunity

Moving Forward After Losing a Job

That which does not kill me makes me stronger. – NietzscheSmooth seas do not make skillful sailors. – African ProverbYou may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you. – Walt Disney

Whether you get fired, laid off or are forced to resign, losing a job is difficult. It can cause an enormous amount of stress and a considerable financial burden if you don’t move through it quickly. But is it really possible to turn your stumbling blocks into stepping stones? Can a kick in the teeth really, as Walt Disney once said, “be the best thing in the world for you?” While it may not seem so initially, you can turn this obstacle into an opportunity and make your life better because of it. Here are some things you should consider if you find yourself in this trying situation.

Take care of the basicsFirst of all, find out what your options are. Depending on the circumstance you do have rights and can and should take advantage of unemployment benefits. Contact the HR department and see what their policy is regarding severance pay, accrued vacation, sick leave, pension, benefits, and unemployment insurance. Also remember that in some cases the employer is responsible for giving you resources through which you can find new employment; often this includes access to a computer, printer, fax machine, and long distance phone services.Achieve a positive outlookThis might be the most difficult thing to do once you’ve lost a job. But we assure you that it will make your journey much easier and enable you to adjust your career path more quickly, finding a destination that is pleasant and favorable.You’ve probably heard the hype about “The Secret,” a DVD that talks about how to achieve success in every aspect of your life by thinking positively. “The Secret,” while inspiring, is not much of a secret. It’s simply the Law of Attraction, a concept that’s been around for hundreds, if not thousands of years. Like the Law of Gravity, it influences your life whether or not you believe in it. Plainly stated it goes something like this: your life is a reflection of what you think, what you focus on, and what you expect to happen. Take this opportunity to imagine a positive future filled with everything you desire, including the career of your dreams.Assess your goalsNow is a good time to ask yourself what you really want from your career. Perhaps this job loss is simply the chance for you to readjust your journey and get back on the right path. Did you enjoy that job much in the first place? Had you been imagining a different future with a different company? Or had you been considering furthering your education and training? This is your chance to pursue goals that align with your true aspirations.Consider self-employmentOn that same note, if running your own accounting practice has been something you’ve wanted to eventually pursue, maybe now is a good time to look into that a bit more. Consider what you may need to do in order to accomplish that dream. Perhaps it includes continued training, certification, and marketing help, all of which Universal Accounting Center is happy to help you with.Take actionWallowing in your own pity won’t get you anywhere. Whenever faced with difficulty it’s important to do the following: appraise the situation, make a decision, and act on that decision. Once you’ve determined the best course of action, take it.

Of course in situations like this, it’s always easier to give advice than it is to take it. We recognize that suffering a job loss can be extremely difficult and taxing on you and your family. But we hope that you can hold yourself up and see that regardless of where you might currently be, the future is open, wide and full of possibility. And consider where you may be years from now looking back on what was potentially the best thing that ever happened to you.